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AI already reshaping how we work and live, says CITEA director

Cyprus Mail · 2026-07-16

AI SUMMARY

• What happened: Matina Zisiadou, director of CITEA, stated that artificial intelligence (AI) is actively transforming work and business practices, emphasizing the need for society to shape its future rather than merely observe it. • Why it matters: The shift in conversation around AI highlights both the opportunities and challenges it presents, stressing the importance of equipping individuals with the necessary skills and fostering an innovative ecosystem to harness AI's potential effectively. • What to watch next: Future developments in AI regulation and its impact on innovation in Europe, as well as ongoing efforts in Cyprus to enhance digital skills and collaboration between technology, business, and government sectors.

**AI Already Reshaping How We Work and Live, Says CITEA Director**

Artificial intelligence (AI) is no longer a distant technological trend; it is actively transforming the way individuals work, conduct business, create, and make decisions. This assertion was made by Matina Zisiadou, the director of the Cyprus Information Technology Enterprises Association (CITEA), during her reflections on the recent CITEA Digital Cyprus Conference.

At the conference, which brought together representatives from the technology sector, business community, and government, Zisiadou emphasized a pivotal shift in the conversation surrounding AI. She noted that discussions have transitioned from whether AI will influence the future to how society can actively shape that future. "The conversation around artificial intelligence is no longer about whether it will influence our future, but about how we choose to actively shape that future," she stated.

The conference addressed the dual aspects of AI: the significant opportunities it presents and the challenges that accompany its swift advancement. Zisiadou highlighted AI's potential to enhance business productivity, improve services, unlock new entrepreneurial opportunities, and pave the way for innovations that were previously considered unattainable.

However, Zisiadou cautioned that technology alone is insufficient for realizing the full potential of AI. She stressed the importance of having individuals equipped with the right skills, businesses willing to adapt and experiment, and an ecosystem that fosters responsible innovation. "Artificial intelligence is not only about algorithms and data," she explained. It also involves the human element—employees needing to develop new skills, businesses rethinking their operational strategies, and future generations working in environments where collaboration between humans and technology is integral.

Zisiadou underscored that this human dimension will be crucial in determining whether the opportunities presented by AI can translate into meaningful value. She called for a concerted effort to cultivate a workforce capable of navigating the evolving landscape shaped by AI, emphasizing the need for continuous investment in digital skills and education.

In the broader context of Europe, Zisiadou identified a critical challenge: balancing the responsible development of AI with the need to maintain innovation and competitiveness in a global landscape dominated by major players like the United States and China. She posed a significant question regarding whether the push for regulation will hinder innovation or if Europe can develop a framework where technological progress and responsibility coexist harmoniously.

For Zisiadou, the response to this challenge lies not in fear but in knowledge, preparation, and proactive measures. She believes that Cyprus has the potential to play a meaningful role in this European dialogue, viewing AI as a significant opportunity for the country. With a dynamic technology ecosystem, a pool of talented individuals, and businesses ready to leverage new capabilities, Cyprus is well-positioned to capitalize on the advancements in AI.

To maximize this opportunity, Zisiadou reiterated the necessity of ongoing investments in digital skills, education, and fostering an environment conducive to innovation. CITEA aims to actively contribute to this effort by building bridges between the technology community, businesses, government, and society. The association seeks to enhance dialogue, collaboration, and knowledge-sharing, ensuring that Cyprus plays a significant role in the new digital era.

Ultimately, Zisiadou concluded that AI will undoubtedly change the world, leaving it to individuals, businesses, and governments to decide whether they will merely observe this transformation or take an active role in shaping it. "The question is no longer whether this will happen, but whether we will be the ones shaping that change," she remarked. She emphasized that the true value of technology lies not just in its capabilities but in the choices society makes regarding its use, a responsibility she believes belongs to everyone.

As AI continues to evolve and integrate into various facets of life and work, the insights from the CITEA Digital Cyprus Conference serve as a reminder of the importance of human agency in navigating this technological revolution.

Source: Cyprus Mail
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