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Apple and Amazon face revived UK consumer lawsuit over product sales

Cyprus Mail · 2026-09-28

AI SUMMARY

• What happened: The UK's Competition Appeal Tribunal has allowed a consumer lawsuit against Apple and Amazon to proceed, alleging that the companies colluded to restrict competition in the sale of Apple and Beats products on Amazon's UK marketplace. • Why it matters: The lawsuit claims that the alleged agreement between Apple and Amazon, dating back to 2018, reduced competition and inflated prices for consumers, potentially amounting to claims of £289 million to £306 million. • What to watch next: The case will be closely monitored as it progresses, with implications for competition law and online retail practices, potentially influencing how tech companies manage their sales channels and interact with third-party sellers.

**Apple and Amazon Face Revived UK Consumer Lawsuit Over Product Sales**

In a significant development for consumers and tech giants alike, the Competition Appeal Tribunal in the UK has permitted a portion of a consumer lawsuit against Apple and Amazon to proceed. The lawsuit centers on allegations that the two companies colluded to restrict competition in the sale of Apple and Beats-branded products on Amazon's UK marketplace.

The claims date back to 2018, when it is alleged that Apple and Amazon entered into an agreement that limited the number of sellers permitted to offer their products on Amazon's platform. This alleged restriction is said to have reduced competition and led to inflated prices for consumers purchasing these products.

The tribunal's ruling, delivered on Monday, allows claims specifically related to Apple products bought through Amazon's marketplace to move forward. However, the tribunal dismissed broader claims that included products purchased directly from Apple or other retailers. The claims that were allowed to proceed could potentially amount to between £289 million ($383 million) and £306 million, inclusive of interest, as estimated by the claimant.

Judge Kelyn Bacon, who presided over the case, stated that the claims concerning purchases made through Amazon's marketplace were "plausible, credible and grounded in the facts." Conversely, the tribunal found that the broader claims regarding products bought from Apple and other retailers were based on a "complex and speculative theory of harm," which lacked sufficient evidence at this stage.

This ruling marks a notable turn of events following the tribunal's previous decision last year, which rejected a similar lawsuit brought by consumer law academic Christine Riefa. Concerns regarding the proposed class representative and the arrangements for litigation funding were cited as reasons for the dismissal. Subsequently, Justin Le Patourel stepped in to represent the consumers, re-filing the claim.

The tribunal's decision underscores the legal complexities surrounding competition law and the scrutiny that major corporations face regarding their business practices. The case has implications not only for Apple and Amazon but also for consumers who may have been affected by the alleged pricing strategies.

As the case progresses, it will be closely monitored by legal experts and industry analysts, particularly in light of the growing focus on competition and consumer rights in the digital marketplace. The outcome could set a precedent for how tech companies manage their online sales channels and interact with third-party sellers.

In summary, the revived lawsuit against Apple and Amazon highlights ongoing concerns about competition in the marketplace and the potential impact on consumer prices. With the tribunal allowing part of the case to proceed, the legal battle is set to continue, potentially reshaping the landscape of online retail for branded products.

Source: Cyprus Mail
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