**Chinese Auto Giant Geely to Enter Cyprus Car Market in 2026 with Three Models**
In a significant move aimed at expanding its presence in Southern Europe, Chinese automotive manufacturer Geely Auto has announced plans to enter the Cyprus car market in 2026. This announcement follows the signing of a strategic partnership with KKS Mobility Ltd, a company led by automotive executive Charalambos Pilakoutas, which will serve as Geely's importer and distributor on the island.
The partnership agreement was formalized on September 3 in Amsterdam, with Aiden He, CEO of Geely Brand Europe and vice president of strategy and product at Geely Auto Europe, representing Geely, while Pilakoutas signed on behalf of KKS Mobility. This collaboration is seen as a pivotal step in Geely's broader strategy to enhance its international footprint, particularly in Southern Europe.
Aiden He expressed enthusiasm about the venture, stating, "Entering Cyprus represents an important step in growing Geely’s footprint across Southern Europe." He emphasized that the partnership would enable the company to offer local consumers vehicles that are "safe, intelligent, and reliable," leveraging Geely's global engineering expertise along with accessible electric and hybrid technologies.
Geely plans to launch its presence in Cyprus with three electrified models: the fully electric Geely E5, the fully electric Geely E2, and the Starray EM-i plug-in hybrid. This lineup reflects Geely's commitment to sustainability and innovation in the automotive sector.
Charalambos Pilakoutas, CEO of KKS Mobility, highlighted the significance of this partnership for his company, stating, "Today marks a significant milestone for KKS Mobility Ltd. We are honoured to partner with Geely Auto and bring one of the world’s most innovative automotive brands to Cyprus." He further noted that Geely's focus on intelligent and sustainable mobility aligns well with KKS Mobility’s mission to provide high-quality products and services to customers.
Pilakoutas expressed confidence that Geely would become a trusted brand in the Cypriot market, stating, "We look forward to introducing Cypriot drivers to a new generation of vehicles that combine advanced technology, outstanding safety, contemporary design, and exceptional value."
Geely Auto Group, headquartered in Hangzhou, China, has established itself as a major player in the global automotive industry, operating in over 100 countries. The company develops and manufactures vehicles under several brands, including Geely, Lynk & Co, and Zeekr. In 2025, Geely reported cumulative sales of over three million vehicles, marking a year-on-year growth of 39%. Notably, sales of new energy vehicles surged by 90% compared to the previous year, reflecting the company's strong focus on electrification.
Geely's commitment to innovation is further demonstrated by its investment in research and development centers and manufacturing facilities across China, Europe, and other international markets. The company is dedicated to advancing technologies related to hybrid powertrains, fully electric vehicle platforms, smart connectivity, and autonomous driving systems.
KKS Mobility, the local partner for Geely, specializes in mobility products and services and is led by Pilakoutas, who brings extensive experience in the automotive sector. The company aims to utilize its expertise in vehicle retail and aftersales services to support the introduction of Geely vehicles in Cyprus, emphasizing quality customer service and the establishment of long-term customer relationships.
As Geely prepares for its entry into the Cypriot market, the partnership with KKS Mobility is expected to facilitate a smooth transition and ensure that local consumers have access to the latest advancements in automotive technology and sustainable mobility solutions. With a focus on delivering high-value electric and hybrid vehicles, Geely's launch in Cyprus is anticipated to contribute positively to the local automotive landscape and align with the growing demand for environmentally friendly transportation options.