**Title: Cyprus-Based Top App Games Achieves $29 Million Turnover with Popular Mobile Game Ludus**
**Limassol, Cyprus** – Top App Games, a mobile game developer based in Limassol, has announced a gross turnover of $29 million for the first half of 2026, primarily driven by the success of its mobile game, Ludus: Merge Arena. The company revealed these figures in a statement released on Thursday, highlighting that Ludus has now surpassed 12 million players globally.
In the second quarter of 2026 alone, Ludus generated $14.80 million, marking the highest earnings quarter in the game's history. This figure represents a 5.2 percent increase from the first quarter of the year. If the revenue generated in the second quarter continues at the same rate throughout the year, Top App Games estimates an annual turnover of approximately $59.2 million. However, the company clarified that this projection is based on current performance and does not serve as a definitive forecast for the entire year.
Vladimir Markov, the chief executive officer and studio head of Top App Games, expressed confidence in the game's performance, stating, “Ludus is now a stable, compounding business, and that stability is what lets us invest in bigger content, bigger collaborations and our next titles.”
The growth of Ludus has been notable, with its player base expanding from over 11 million in July 2026 to more than 12 million in just a short period. The game has also seen significant enhancements since its initial soft launch, which featured 25 heroes. Today, Ludus boasts a roster of over 100 unique heroes. In July, the game reported 765,684 monthly active users and an average of 127,491 daily active users. Players engaged with the game through more than 403,000 sessions daily, averaging approximately 3.2 sessions per daily active user.
Top App Games reported a payer conversion rate of 5.1 percent, indicating that a significant portion of users are making in-game purchases. This statistic highlights the game's ability to monetize its user base effectively.
The company has continuously evolved Ludus through a series of updates that have expanded its gameplay beyond the original merge-and-battle mechanics. Notable features include Clan Wars, which introduced competitive play among clans, and Hero Perks, allowing players to customize their heroes further. Seasonal competitive play has been structured through Divisions, and collaborations with other franchises, such as Corvus Belli's Warcrow, have brought new characters and events to the game.
In July, users acquired through advertising generated revenue equivalent to 31.6 percent of the total amount spent on acquiring them during that month. This statistic underscores the effectiveness of Top App Games' marketing strategies.
Vladimir Nikolsky, CEO of Utmost Games and an investor in Top App Games, commented on the game's success, stating, “What stands out in these numbers is the consistency. A game that holds three-quarters of a million monthly players and converts them at this rate has moved beyond being a hit; it is infrastructure the studio can build a portfolio on.”
Looking ahead, Top App Games plans to release additional content updates, seasonal competitive events, and platform expansions for Ludus in the latter half of 2026. The studio is also preparing to broaden its portfolio, having completed development on two yet-to-be-announced games that are expected to be revealed soon.
Ludus: Merge Arena is characterized as a real-time player-versus-player strategy game, where players collect, merge, and upgrade heroes with distinct abilities. The game combines tactical battles with role-playing game elements, featuring seasonal tournaments, clan competitions, and regular events.
Top App Games Ltd, established in Cyprus, specializes in developing and publishing mobile games that emphasize strategy and real-time competitive gameplay, with a focus on continuous content development to enhance player engagement.