Diamond giant De Beers halts work at flagship South African mine as demand plummets

Image source, Getty ImagesImage caption, Sales are falling as some buyers switch to lab-grown diamondsPublished14 July 2026, 14:19 BSTUpdated 53 minutes agoMining giant De Beers is suspending production at South Africa's biggest diamond mine for two years, as changing consumer habits continue to shrink profits.Prices across the industry have fallen because fewer people are buying diamonds than in the past, especially in China, and there is stiff competition from much cheaper lab-grown gems.Announcing its decision to close the Venetia mine, De Beers said it needed to cut costs and streamline operations given the depressed state of the world diamond market. The Venetia mine, in the far north of South Africa, accounts for more than 40% of the country's diamond production and employs more than 4,000 people.'By the grace of God': Miners dig on as lab-grown diamonds change marketPublished4 JuneWorkers' unions have previously warned against job losses in South Africa's mining sector, which employs almost half a million people, external and accounts for more than 4% of national GDP, external.De Beers is majority-owned by Anglo American, which is reportedly trying to sell it and shift focus to the growing copper market, external fuelled by the recent AI boom.At the Venetia mine, De Beers has pledged to use those two years of downtime to make infrastructure more "efficient" with increased "capacity", external, ready to reopen production once market conditions improve.Times remain tough across the industry, which has seen the International Diamond Consultants' rough diamond price index almost halve since 2022.Lab-grown diamonds have gained in popularity in recent years, as consumers voice ethical concerns about miners' pay and working conditions as well as environmental damage.Yet De Beers and other established firms have cashed in on those industry changes too, producing their own lab-grown versions at a snip of the price one would pay for natural diamonds.De Beers is not the first large producer to scale down operations in recent years, but it does occupy a particular place in the public imagination owing to its long history dating back to 1871.Its founder was Cecil Rhodes, the English colonist whose forces dispossessed indigenous Africans of their land and denied them basic rights.He became a millionaire in the process and his legacy in southern Africa has become a lightning rod for discussions about "decolonising" institutions which continue to bear his name.This includes those that have statues of him and scholarships founded on his enormous wealth - like the UK's University of Oxford, whose past Rhodes Scholars, external include ex-US President Bill Clinton and former Australian Prime Minister Malcolm Turnbull.You may also be interested in:World's second-largest diamond found in BotswanaPublished22 August 2024Botswana 'on the verge of zero tariff deal with US on diamonds', president tells BBCPublished3 October 2025Billion-year-old black diamond sold for £3.16mPublished10 February 2022Why is Cecil Rhodes such a controversial figure?Published1 April 2015Go to BBCAfrica.com, external for more news from the African continent.Follow us on Twitter @BBCAfrica, external, on Facebook at BBC Africa, external or on Instagram at bbcafrica, externalRelated topicsAfricaSouth AfricaDiamondsBBC Africa podcastsFocus on AfricaThis Is Africa