Business

EU threatens Meta with fines over 'addictive' Facebook and Instagram

BBC Business · 2026-07-10

AI SUMMARY

• What happened: The EU has warned Meta that it must change the "addictive" design features of Facebook and Instagram, such as infinite scroll and autoplaying videos, or face fines of up to 6% of its global annual turnover. • Why it matters: The European Commission's concerns focus on the potential negative impact of these features on the mental health of children and teens, highlighting the need for social media platforms to prioritize user safety. • What to watch next: Meta has the opportunity to respond to the EU's findings, and upcoming recommendations from an expert panel on protecting minors online may lead to stricter regulations for social media platforms.

**EU Threatens Meta with Fines Over 'Addictive' Features of Facebook and Instagram**

The European Commission has issued a stern warning to Meta Platforms, Inc., the parent company of Facebook and Instagram, regarding the design of its social media platforms. In preliminary findings released recently, the EU has indicated that the features of these platforms, which include infinite scrolling, autoplaying videos, and personalized recommendations, may contribute to "compulsive use" among users, particularly children and teenagers.

The Commission's concerns center around the potential impact of these features on the mental health and well-being of younger users. EU tech chief Henna Virkkunen emphasized the importance of protecting the physical and mental health of Europeans, stating that social media platforms must prioritize user safety. The Commission's findings suggest that the design elements of Facebook and Instagram could lead to unhealthy usage habits, particularly as they encourage users to engage with content in a passive manner.

In light of these findings, the EU has warned that if Meta does not implement necessary changes to address these concerns, the company could face fines of up to 6% of its total global annual turnover. This penalty could represent a significant financial impact for Meta, which has seen substantial revenue from its advertising-driven business model.

A spokesperson for Meta has expressed disagreement with the Commission's findings, arguing that they do not accurately reflect the measures the company has taken to protect younger users. The spokesperson highlighted the introduction of Teen Accounts, which are designed to automatically implement protections for teenagers, such as limiting access to Instagram at night and capping daily screen time at just 15 minutes. However, the Commission criticized these safeguards, stating that existing time-management tools can easily be dismissed by users and do not effectively reduce overall usage.

The Commission's report also raised concerns about Meta's parental controls, suggesting that their effectiveness is contingent upon parents having the time and technical knowledge to utilize them properly. This criticism underscores the ongoing debate about the responsibility of tech companies in safeguarding young users from potential online harms.

While the findings are not a final decision, they mark a significant step in the EU's ongoing efforts to regulate big tech companies and enhance user protection online. Meta now has the opportunity to review the evidence presented against it and submit a formal response. The company has indicated its willingness to engage constructively with the European Commission, reiterating its commitment to providing safe online experiences for teenagers.

The EU's scrutiny of Meta comes amid broader efforts to establish stricter regulations for social media platforms, particularly concerning the protection of minors. Recommendations from an expert panel aimed at proposing new measures to shield children from harmful online content are expected to be released soon. This initiative reflects growing pressure on the EU to take decisive action, with some member states, such as France, advocating for a complete ban on social media access for minors.

As the debate over social media's impact on youth continues, the Commission's findings serve as a reminder of the challenges that tech companies face in balancing user engagement with the responsibility to protect vulnerable populations. The outcome of this situation could have significant implications not only for Meta but for the broader landscape of social media regulation in Europe and beyond.

Source: BBC Business
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