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Facebook and Instagram face EU warning over addictive features

Cyprus Mail · 2026-07-10

AI SUMMARY

• What happened: The European Commission has issued a preliminary finding that Meta, the parent company of Facebook and Instagram, may be violating the Digital Services Act due to the addictive design features of its platforms. • Why it matters: The investigation highlights concerns over user wellbeing, particularly for minors and vulnerable adults, as Meta has not conducted sufficient risk assessments regarding the impact of features like infinite scrolling and autoplay videos. • What to watch next: The European Commission will continue its investigation into Meta's practices, focusing on the effectiveness of the company's mitigation measures and its compliance with EU regulations aimed at ensuring user safety and mental health.

**Facebook and Instagram Face EU Warning Over Addictive Features**

The European Commission has issued a preliminary finding indicating that Meta, the parent company of Facebook and Instagram, is potentially in violation of the Digital Services Act. This announcement was made on Friday and centers around the platforms' design elements, which the Commission has identified as contributing to user addiction.

The investigation focuses on several specific features of Facebook and Instagram, including infinite scrolling, autoplay videos, and push notifications. Additionally, the Commission scrutinized the advanced recommender systems that personalize content for users. These elements are believed to enhance user engagement but may also pose significant risks to the physical and mental wellbeing of users, particularly minors and vulnerable adults.

According to the Commission's findings, Meta has not conducted a sufficient risk assessment regarding the effects of its addictive design features. This lack of assessment raises concerns about the potential harm these features could inflict on users, highlighting a critical gap in Meta's responsibility to ensure user safety.

Henna Virkkunen, the Executive Vice-President for Tech Sovereignty, Security, and Democracy, emphasized the importance of prioritizing user health in the design of social media platforms. "Protecting the physical and mental health of Europeans must be a priority for social media platforms," she stated. Virkkunen also pointed out that the Digital Services Act provides a framework for holding these platforms accountable for the addictive nature of their services.

The Commission's investigation further revealed that the mitigation measures currently implemented by Meta have proven ineffective in addressing the risks associated with their design choices. This raises questions about the company's commitment to user safety and its ability to adhere to the regulatory standards set forth by the European Union.

The ongoing scrutiny of Meta's practices underscores the European Commission's dedication to enforcing stringent regulations across digital services. The aim is to foster a safer online environment for all users through improved corporate governance and increased transparency in platform operations.

As the investigation progresses, the European Commission remains steadfast in its commitment to ensuring that technology companies operating within the EU prioritize the wellbeing of their users. This regulatory action serves as a reminder of the growing concern over the impact of social media on mental health and the need for accountability in the digital landscape.

Source: Cyprus Mail
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