World

Fifa says 'nobody selling football' as it presses ahead with investment plan

BBC World · 2026-07-31

AI SUMMARY

• What happened: FIFA is facing backlash over its proposal to sell stakes in its competitions to private investors, with European football's 55 member associations voting to boycott World Cups if the plan proceeds. • Why it matters: The opposition from UEFA and Concacaf, which collectively represent 96 associations, poses a significant challenge to FIFA's investment strategy and raises concerns about the commercialization of football. • What to watch next: FIFA plans to continue its consultation process with member associations to address concerns, and the outcome of the vote from its 211 member associations will be crucial for the future of the investment plan.

**FIFA Presses Ahead with Controversial Investment Plan Amidst Growing Opposition**

FIFA, the governing body of world football, is facing significant backlash regarding its proposal to sell stakes in its competitions to private investors. In response to the uproar, FIFA has announced its intention to continue the consultation process with its member associations (MAs) to address concerns and clarify misunderstandings.

The controversy escalated after European football's 55 member associations voted on Thursday to boycott future World Cups should FIFA proceed with its investment plan. This decision reflects the strong discontent among European football leaders regarding the potential commercialization of the sport. Additionally, Concacaf, which oversees football in North and Central America, has also expressed its disapproval, with its 41 member associations formally rejecting the proposal.

In a statement released on Friday, FIFA emphasized that "nobody is selling football," asserting that the organization is committed to an open and democratic consultation process. FIFA's statement sought to clarify that the planned consultation had been disrupted by what it described as "incorrect media reports." The governing body aims to ensure that each MA can express its stance based on accurate information.

FIFA's proposal involves the creation of a commercial subsidiary, named FIFA Forward Enterprise (FFE), which would oversee its major events, including the World Cups. The plan allows for external investors to make minority, non-controlling investments in this new subsidiary. FIFA argues that the FFE is intended to provide MAs with meaningful ownership of commercial opportunities in football while maintaining the integrity and governance of the sport.

For the proposal to be approved, FIFA requires a vote from its 211 member associations, with a minimum of 106 votes needed in favor. However, the combined opposition from UEFA and Concacaf, which together represent 96 associations, poses a significant challenge to FIFA's plans.

FIFA's leadership, including President Gianni Infantino, has expressed its commitment to addressing the feedback received from member associations. The organization aims to reassure stakeholders that the investment plan will not compromise the spirit of football or its governance.

As the situation develops, FIFA's ability to navigate the concerns of its member associations will be critical in determining the future of its investment strategy and the broader implications for global football governance.

Source: BBC World
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