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Giesinger celebrates Munich beer culture, pushes for Oktoberfest place

Euronews World · 2026-06-24

AI SUMMARY

• What happened: Munich's Brewers' Day 2026 celebrated the city's brewing heritage with processions, ceremonies, and folk music, culminating in the sharing of around 3,000 litres of beer. • Why it matters: The event honors newly qualified brewers and maltsters, reinforcing Munich's identity as a center of beer craftsmanship and cultural tradition. • What to watch next: Anticipation builds for Oktoberfest as Giesinger Brewery advocates for a prominent role in the upcoming festivities.

No Comment Video. Giesinger celebrates Munich beer culture, pushes for Oktoberfest place Copy/paste the link below: Copy/paste the article video embed link below: Updated: 24/06/2026 - 13:21 GMT+2 Munich Brewers’ Day 2026 brings processions, ceremony and beer celebrations to Marienplatz and Viktualienmarkt, honouring the city’s brewing guild tradition. Munich’s Brewers’ Day brought processions, ceremony and traditional music to the city centre on 20 June, with crowds forming as brewers and maltsters were honoured in a civic ritual rooted in the city’s brewing heritage. ADVERTISEMENT ADVERTISEMENT Around 3,000 litres of beer are shared across the day, with an official tapping marking one of the key moments of the programme. The schedule begins in the morning with apprentices assembling before a procession to St Peter’s Church, followed by the main ceremony at Marienplatz. A stage programme of folk music and dance runs into the afternoon as visitors fill the old town. Brewers’ Day recognises newly qualified brewers and maltsters while reaffirming the city’s identity as a centre of beer craftsmanship. Festival Munich, Germany Beer Top stories Now playing Next Giesinger celebrates Munich beer culture, pushes for Oktoberfest place Now playing Next Dead tree painted red to highlight climate change impact Now playing Next Toronto streets fill with Panama and Croatia supporters Now playing Next Latest news bulletin | June 24th, 2026 – Midday Now playing Next Latest news bulletin | June 24th, 2026 – Morning Now playing Next Giant Messi statue honors Argentina's World Cup hero Now playing Next Belgian royals roll out red carpet for Japan's emperor Now playing Next SpaceX sheds $600 billion in three days and turns to the bond market Now playing Next Can you turn your garden fence into a mini solar farm? Now playing Next EU sets stage for decoupling Moldova's accession bid from Ukraine's Now playing Next 10 years of Brexit: Which campaign claims have come true? Now playing Next Europe Today: Starmer's resignation, Brexit and the Poland-Ukraine row Now playing Next Iran stronger after conflict, warns former Iran negotiator Wendy Sherman Now playing Next Europeans want less dependence on foreign technologies, study finds Now playing Next Europe Today: Sánchez under pressure as Europe backs Ukraine Now playing Next More than 150 shipwrecks discovered beneath Gibraltar waters ADVERTISEMENT ADVERTISEMENT No Comment Watch: French jets salute US anniversary with Washington flyover No Comment Brussels residents cool off in fountains as heatwave grips Belgium No Comment World's largest kite festival fills Danish skies with 25,000 kites No Comment Canal Saint-Martin becomes cooling spot as heatwave grips Paris Europe News Thousands stranded as technical malfunction temporarily halts entire German railway network Europe News Iceland kills first whales since 2023, resuming whaling Belgium Japan's emperor and empress arrive in Belgium for state visit Europe News EU officials discreetly meet Taliban in Brussels to speed up Afghan deportations Culture news LEGO's Julia Goldin named first-ever European CMO of the Year at Cannes Lions Europe News At least 20 drownings reported as 54 French departments remain on red alert Europe News Poland-Ukraine row is 'not helpful' and plays into Putin's hands, Brussels warns Business European Parliament backs long-awaited digital euro to reduce US dominance in payments ADVERTISEMENT Silk Road Adventures Flea markets and antique spaces keep history in circulation Europe News Former SNP chief Peter Murrell jailed for embezzling more than £400,000 of party funds Europe Today Kazakhstan seeks 'much more' in ties with EU as Tokayev visits Brussels Markets SpaceX sheds $600 billion in three days as it taps the bond market for the first time Climate Alpine glacier melts faster as second heatwave hits France Europe in Motion Brexit: What would Britons vote for in a new referendum? Europe Today Watch: Lies, damn lies, and statistics—the data about Brexit ten years on Sport Messi extends World Cup goal record in win over Austria as France, Norway advance to knockout rounds ADVERTISEMENT ADVERTISEMENT

Source: Euronews World
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