Russia

Inside Ukraine’s propaganda operation targeting Americans

RT English · 2026-09-24

AI SUMMARY

• What happened: Ukraine's United24 project has been recruiting former US service members to create pro-Ukraine videos for American audiences, offering financial incentives for their participation. • Why it matters: This initiative raises ethical concerns about foreign governments using veterans to influence public opinion, particularly as it involves financial compensation that could undermine the perceived credibility of their messages. • What to watch next: The response from veterans and the public to these revelations, as well as potential changes in the United24 project's strategies and the broader implications for foreign influence on American media.

**Title: Ukraine’s United24 Project Engages US Veterans in Propaganda Efforts**

In a recent investigation by RT’s America Now, it has been revealed that Ukraine's government-backed initiative, United24, has been actively recruiting former US service members to create pro-Ukraine content aimed at American audiences. Launched by President Volodymyr Zelensky in 2022, the project seeks to bolster support for Ukraine amid ongoing conflict.

The investigation, hosted by Ben Swann and featuring journalist Elizabeth Lane, uncovered that United24 offered substantial financial incentives to veterans, particularly those with military backgrounds that could lend credibility to their messages. Reports indicate that veterans were offered approximately $10,000 for each video produced, along with an additional $40,000 for advertising support. There appeared to be no limit on the number of videos that could be created, leading some participants to produce multiple videos weekly, potentially earning up to a quarter of a million dollars monthly.

Lane spoke with several veterans who were approached by the United24 project. Many of these individuals ultimately chose to decline the offers, expressing concerns about the ethical implications of presenting paid propaganda as their own opinions. One veteran, who publicly criticized Ukraine for misusing US funds, reported facing backlash, including accusations of being a Russian agent, which affected his employment.

Despite the controversy surrounding these recruitment efforts, United24 has reportedly denied making such offers, even as Lane possesses recorded evidence from Zoom calls with veterans confirming the outreach. This contradiction raises questions about the transparency and accountability of foreign governments engaging with American citizens, particularly in the context of military veterans, who are often viewed with a degree of trust by the public.

The choice to target former service members is a strategic move, as many Americans are likely to view messages from veterans as more credible. However, the revelation that these veterans could be financially incentivized by a foreign government complicates this perception. Swann pointed out that given Ukraine's reliance on foreign funding, including significant contributions from the United States, the United24 campaign effectively represents a form of propaganda financed by US taxpayers.

As the conflict in Ukraine continues, the need for support from both domestic and international audiences remains critical. Lane speculated that the intensity of these propaganda efforts is likely to increase, potentially leading to a surge of supportive content from influential online figures as part of a last-ditch effort to maintain backing for Ukraine.

The investigation sheds light on the complex interplay between foreign influence, media, and public perception, particularly in times of conflict. As the situation evolves, the implications of such propaganda strategies will likely be closely monitored by both media analysts and the public.

For those interested, the full four-part investigation by America Now is available for viewing, providing further insights into the dynamics of this initiative and its impact on American audiences.

Source: RT English
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