**Mamas & Papas Expands into Cyprus with First Standalone Store in Paphos**
Mamas & Papas, a prominent international brand specializing in baby and children's products, has announced the opening of its second store in Cyprus, marking a significant expansion in the region. The new standalone store is located in the NEON Mall in Paphos, following the successful introduction of a shop-in-shop concept within the Marks & Spencer store in Acropolis, Nicosia.
The opening of the Paphos store represents a strategic move for Mamas & Papas as it seeks to enhance its retail presence in Cyprus. The new outlet offers a wide array of products tailored for families, including prams, car seats, nursery furniture, clothing for babies and children, and various accessories. Each item is designed with an emphasis on safety, functionality, and modern aesthetics, catering to the needs of contemporary parents.
To celebrate this milestone, Mamas & Papas hosted an exclusive Parenting Talk Event on June 10, 2026, within the new retail space. This event was part of a series of complimentary educational seminars aimed at new and expectant parents. The Parenting Talk Event was held in Paphos for the first time, underscoring the company's commitment to supporting families throughout their parenting journey.
During the event, attendees were provided with practical advice and expert guidance on various aspects of modern parenthood. The presentations covered a range of topics intended to help parents navigate the challenges and joys that come with raising children.
The launch of the standalone store in Paphos is seen as a crucial step in Mamas & Papas' growth strategy in Cyprus, aligning with the brand's mission to offer products and services that assist families from the earliest stages of their child's life.
Mamas & Papas is part of the Voici La Mode Group, which has been active in the fashion retail and food and beverage sectors for over 65 years in Cyprus and Romania. The group also holds the exclusive Marks & Spencer franchise for the Romanian market and represents several other well-known brands.
For more information about Mamas & Papas and their offerings, customers can visit their website or follow them on Instagram.