Business

Meta shares fall as frustration grows over AI spending plans

BBC Business · 2026-07-29

AI SUMMARY

• What happened: Meta Platforms Inc. shares fell by 11% following a quarterly earnings report that showed a 28% revenue increase but a 14% profit decline, raising concerns over the company's significant AI spending plans. • Why it matters: Investors are apprehensive about Meta's commitment to spending between $130 billion and $145 billion on AI projects amid declining profits, questioning the sustainability of its financial health. • What to watch next: Analysts will closely monitor Meta's AI investment strategy and its ability to balance innovation with profitability, particularly as the company begins selling AI models and tools to other businesses.

**Meta Shares Decline Amid Concerns Over AI Investment Strategy**

Meta Platforms Inc., the parent company of social media giants Instagram and Facebook, experienced a significant drop in its stock price on Wednesday, with shares falling by 11%. This decline follows the company's recent quarterly earnings report, which revealed a mixed financial performance that has left investors feeling apprehensive about its ongoing investment in artificial intelligence (AI).

For the quarter ending in June, Meta reported a 28% increase in revenue compared to the same period last year. However, this positive growth was overshadowed by a 14% decrease in profits, raising concerns about the sustainability of the company's financial health as it commits to substantial spending on AI initiatives. The company announced plans to allocate between $130 billion (£973 million) and $145 billion to AI projects this year, an increase from the $125 billion projected just three months prior.

During a conference call discussing the earnings report, Meta CEO Mark Zuckerberg emphasized the importance of AI to the company's future, stating that the technology is "accelerating every part of our core business." He highlighted that AI capabilities are enhancing user engagement on platforms like Instagram and Facebook and are providing smaller businesses with improved advertising tools.

Zuckerberg also revealed that Meta is in the process of developing AI agents, or chatbots, designed to operate autonomously. He described these agents as a significant upcoming product line, stating, "Soon, we'll have agents that can work 24/7 on your behalf." He expressed enthusiasm for the potential of these personal agents, which he believes should function seamlessly out of the box.

In a strategic shift, Meta plans to begin selling its AI models and computer tools to other businesses, marking a new direction for the company. Zuckerberg noted that the first step in this initiative is to make the Muse Spark AI model more accessible for integration by other companies. He articulated a vision for creating a substantial business targeting large enterprises, stating, "We expect to build a large business for large businesses."

Despite the ambitious plans, the market's reaction indicates skepticism among investors regarding the viability of such a significant investment in AI, especially in light of recent profit declines. Zuckerberg acknowledged that this new direction would require the company to develop different capabilities than it has historically possessed, but he remains optimistic about the financial opportunities that lie ahead. "It's not just about selling compute; it's the API services and the productivity services, and I think there is a very, very large opportunity there," he said.

As Meta navigates this critical juncture in its business strategy, the company's approach to AI spending will be closely scrutinized by investors and analysts alike. The balance between investing in innovative technology and maintaining profitability will be crucial as Meta seeks to redefine its role in the competitive tech landscape.

Source: BBC Business
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