**Michael Jordan's 1998 NBA Finals Jersey Fetches Over £9 Million at Auction**
*Published: 1 October 2026, 07:39 BST*
In a remarkable display of sports memorabilia value, a jersey worn by basketball legend Michael Jordan during the 1998 NBA Finals has sold for an astonishing $12.3 million (£9.3 million). This sale, which took place at Joopiter, a digital auction house founded by musician Pharrell Williams, marks a new record for game-worn Jordan memorabilia.
The jersey in question was worn by Jordan during Game Three of the 1998 NBA Finals, a pivotal match in what was famously dubbed his "Last Dance" season with the Chicago Bulls. This season culminated in the Bulls winning their sixth NBA Championship, with Jordan being named the Finals' Most Valuable Player (MVP) for all six championships he secured with the team.
The previous record for a piece of Jordan memorabilia was set at $10.1 million (£7.6 million) for his jersey from Game One of the same Finals series. The auction for the Game Three jersey was estimated to reach between $10 million and $15 million (£7.5 million to £11.3 million), a projection that proved accurate as bidding escalated.
The seller, entrepreneur Ryan Gough, noted the significance of the jersey, stating, "Few objects in the history of sport embody greatness as completely as Michael Jordan's Game Three jersey from the 1998 NBA Finals." Joopiter's auction listing emphasized the jersey's role in transforming basketball into a global cultural phenomenon, highlighting its importance as one of the most significant game-worn sports artifacts to ever be offered at auction.
In addition to the jersey, Jordan's 1997 Ferrari 550 Maranello also drew attention at the auction, selling for $2.7 million (£2 million), which is four times the previous auction record for that model.
The record for the highest price ever paid for a piece of game-worn sports memorabilia remains with a jersey worn by baseball great Babe Ruth during the 1932 World Series, which was sold for $24.1 million (£18.2 million) in 2024.
As the sports memorabilia market continues to grow, this sale underscores the enduring legacy of Michael Jordan, whose influence on the game of basketball and popular culture remains unparalleled.