Russia

Pentagon secretly hiring military influencers in social media push – WaPo

RT English · 2026-09-01

AI SUMMARY

• What happened: The Pentagon has reportedly hired conservative military veterans with significant social media followings for undisclosed roles, aiming to promote specific narratives and counter perceived "woke" ideologies. • Why it matters: This initiative reflects the Trump administration's strategy to influence public discourse and military culture, potentially impacting military policy and the relationship between the military and mainstream media. • What to watch next: Monitor how these influencers' activities evolve and whether they lead to changes in military policy or further tensions with the media, especially regarding unauthorized disclosures and the administration's narrative.

**Title: Pentagon Engages Military Influencers for Social Media Strategy, Reports Say**

The Pentagon has reportedly engaged several conservative military veterans with substantial social media followings for undisclosed roles within the government, according to a report by The Washington Post. This initiative appears to align with the Trump administration's efforts to counter what it describes as "woke" ideology in the military and to bolster its narrative amid ongoing tensions with mainstream media.

The report, published on Sunday, identifies three retired military officers among those hired: Air Force Colonel Rob Maness, and Army Colonels Kurt Schlichter and Thomas Anderson. These influencers have been noted for promoting the views of U.S. War Secretary Pete Hegseth while also challenging critics of the Trump administration. Their roles, while not fully disclosed, could potentially impact military policy, as suggested by anonymous sources cited in the article.

According to the Post, these influencers have been provided with official civilian email accounts and are working under the supervision of Anthony Tata, the Pentagon's personnel chief. Tata's team is reportedly tasked with addressing various "culture-war issues," which includes reviewing military colleges for signs of what the administration deems "woke" ideology.

An example highlighted in the report involves conservative influencer Jennica Pounds, who recently accused a State Department official of attempting to "entrap" her into revealing government secrets. This incident escalated when U.S. Undersecretary of State for Public Diplomacy Sarah Rogers clarified that she had approached Pounds to release documents herself, leading to an apology from Pounds for her earlier accusations.

The Pentagon's move to hire these influencers comes amid a broader crackdown on unauthorized disclosures within the department. Last September, the Pentagon tightened press access rules, a decision that followed reports of internal turmoil and leaks. The department has also considered implementing lie detector tests to identify officials responsible for leaking sensitive information.

The relationship between the Trump administration and mainstream media has been fraught with tension, particularly concerning reports based on leaked documents. President Trump has publicly criticized media outlets for what he perceives as biased reporting, often targeting those who disseminate information that contradicts his administration's narrative. Recently, he addressed concerns over U.S. military stockpiles, denying reports that the war on Iran had depleted critical missile and air defense interceptor supplies.

"The ‘leakers’ of these treasonous statements are being hunted down. Long term jail sentences will be sought!" Trump stated on Truth Social, emphasizing his administration's commitment to addressing leaks.

As the Pentagon continues to navigate these complex dynamics, the involvement of military influencers in shaping public discourse reflects a strategic approach to influence perceptions and counter criticism in the digital age. The implications of this strategy, particularly in terms of policy influence and military culture, remain to be seen as the administration's efforts unfold.

Source: RT English
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