**Real Madrid’s Kylian Mbappe Ends Nike Partnership to Join Swiss Brand On**
In a significant shift in the sportswear landscape, Kylian Mbappe, the captain of the French national team and forward for Real Madrid, has officially ended his long-standing partnership with Nike to sign with Swiss sportswear brand On. This announcement was made on September 18, 2026, marking a new chapter in both Mbappe's career and On's foray into the football market.
Mbappe's relationship with Nike began in 2006, and over the years, he became one of the brand's most prominent ambassadors, especially following his rise to stardom as a key player for both his club and the national team. His departure represents a notable loss for Nike, which has long been the world's largest sportswear company. The brand had relied on Mbappe to help promote its football products, especially as he succeeded Cristiano Ronaldo as a leading figure in Nike's football marketing strategy.
On, which was founded in 2010, has primarily focused on running and tennis footwear but is now making a significant move into football. The company announced that it aims to launch its first football boots in 2027, with Mbappe playing a central role in this new venture. In a statement, he expressed enthusiasm about the partnership, stating, "From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow’s game."
In addition to signing Mbappe, On has appointed Thierry Henry, a 1998 World Cup winner and football legend, as its football director. Henry's involvement is expected to lend credibility and expertise to On's new football line, as the brand seeks to establish itself in a highly competitive market dominated by established players.
While the financial details of Mbappe's contract with On have not been disclosed, the partnership is seen as a strategic move for both parties. For Mbappe, it represents an opportunity to align with a brand that is looking to innovate within the sport. For On, securing a player of Mbappe's caliber is a significant step in elevating its profile in football, a sport that has immense global appeal.
This transition comes on the heels of other notable shifts in sports endorsements, including the recent departure of Lamine Yamal, a young talent who also transitioned from Nike to Adidas in 2024. Despite these changes, Nike continues to maintain contracts with several high-profile athletes, including Norway's Erling Haaland and Brazil's Vinicius Junior.
As On embarks on this new journey into football, the brand will be closely watched by industry analysts and fans alike. The success of its new football line could hinge on how well it leverages Mbappe's star power and the expertise of Henry in crafting products that resonate with players and fans.
In conclusion, Kylian Mbappe's move to On marks a pivotal moment in both his career and the sportswear industry. As he transitions from a long-standing relationship with Nike to a new partnership with On, the implications of this shift will be felt across the footballing world and beyond.