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Salt, sun and sunscreen: Can your watch survive a Mediterranean summer?

Cyprus Mail · 2026-09-04

AI SUMMARY

• What happened: As summer peaks in Cyprus, watchmakers report an increase in damage to timepieces due to exposure to salt, sun, and sunscreen, with many owners only noticing the deterioration in September. • Why it matters: Understanding how to protect watches during the harsh Mediterranean summer can help owners maintain their timepieces' condition, ensuring longevity and preserving resale value. • What to watch next: Watch enthusiasts should consider seasonal strap swaps, rinsing watches after swimming, and being cautious with sunscreen application to prevent damage during the summer months.

**Salt, Sun, and Sunscreen: Can Your Watch Survive a Mediterranean Summer?**

As the summer sun reaches its peak in Cyprus, the island's daily rhythm is well-established: mornings are spent at the beach before ten, afternoons are reserved for shade until five, and evenings are dedicated to outdoor dining that often stretches into the midnight hour. While locals and tourists alike have perfected this routine, their watches may not fare as well during the hot months. By September, many watch owners discover the toll summer has taken on their timepieces, often too late to prevent damage.

Watchmakers report a familiar pattern each autumn, with leather straps that began the season looking fresh and supple returning cracked, stiff, and often carrying an unpleasant odor. This deterioration is attributed to the harsh combination of sweat, seawater, and intense ultraviolet light. Steel bracelets, while mechanically more resilient, are not without their own issues; they accumulate hairline scratches from sand and pool tiles and can become uncomfortable in the sweltering heat, clinging to the wrist like a hot radiator.

The watch head itself is not immune to summer's effects. Sunscreen and insect repellent can infiltrate gaskets and crowns, while dried salt crystals can abrade surfaces, leading to further wear and tear. Fortunately, protecting a watch from the rigors of a Mediterranean summer does not necessitate leaving it in a hotel safe. Instead, three simple adjustments can significantly extend its lifespan.

**1. Swap the Strap for the Season**

One of the most effective and economical changes is to switch the watch strap for the summer months. Many collectors in warmer regions have adopted a seasonal approach to their watch straps. By May, the original leather or steel strap is safely stored away, and the watch is fitted with a durable FKM rubber strap. This technical-grade material is resistant to salt, chlorine, sweat, and sun, making it ideal for summer activities. Additionally, these modern rubber straps are designed to fit seamlessly with various watch models, including those from prestigious brands like Rolex and Omega. Helvetus, a specialist strap maker, offers tailored options for numerous watch brands, ensuring a perfect fit and providing a lifetime warranty on their products.

For those with dressier watches, Helvetus also manufactures fitted straps that can transform a Santos or Ballon Bleu into a summer-ready accessory in mere seconds, without the need for tools.

**2. Rinse Like a Diver**

Another crucial habit that can prevent costly repairs is to rinse the watch after each swim, whether in the sea or a chlorinated pool. A brief rinse under fresh water followed by a gentle pat with a soft cloth can remove salt and chlorine that, if left to dry, can crystallize and damage the watch's seals. Additionally, it’s important to ensure that the crown is fully screwed down before swimming, as a surprising number of “waterproof” watches can be compromised by a loose crown.

**3. Mind the Chemistry**

When it comes to applying sunscreen, it’s essential to prioritize the watch. Allow the sunscreen to absorb fully into the skin before putting on the watch. The solvents in many sun lotions and insect repellents can degrade leather straps almost immediately and can dull the polished surfaces of watch cases over time. The same caution applies to cologne; it’s advisable to spray it away from the wrist to avoid direct contact with the watch.

**The September Payoff**

By adhering to these three simple rules, watch owners can enjoy a summer filled with outdoor activities without worrying about the condition of their timepieces. The original strap can be retrieved in pristine condition, which is particularly valuable for resale purposes. Additionally, the movement's seals can withstand another season, ensuring that the watch remains functional and ready for use. Ultimately, a quality timepiece is meant to be enjoyed rather than locked away, and with the right precautions, it can thrive in the Mediterranean climate just like its owner.

As summer unfolds in Cyprus, watch enthusiasts can take comfort in knowing that with a few thoughtful adjustments, their beloved timepieces can endure the challenges of the season, allowing them to fully embrace the joys of island life.

Source: Cyprus Mail
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