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The political ads that don’t look like ads

Al Jazeera · 2026-10-20

AI SUMMARY

• What happened: The political ads that don’t look like ads The political ads that don’t look like ads Political campaigns and lobby groups in the US are paying content creators as little as $25 to influence the midterms with social videos. But the system is so opaque that you likely won’t even know you’ve been targeted. Al Jazeera’s M... • Why it matters: This update may be relevant for Cyprus residents, visitors, businesses or policymakers. • What to watch next: Follow CyprusDailyLife for updates.

The political ads that don’t look like ads

Political campaigns and lobby groups in the US are paying content creators as little as $25 to influence the midterms with social videos. But the system is so opaque that you likely won’t even know you’ve been targeted. Al Jazeera’s Mohammad Qasem looks at how this cheap, fast and viral strategy works.

Source: Al Jazeera
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