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TUI and Jet2 to expand Larnaca programmes for 2027 season

Cyprus Mail · 2026-07-31

AI SUMMARY

• What happened: TUI and Jet2 announced plans to expand their tourism programmes in Larnaca for the 2027 season, marking TUI's first inclusion of major hotels in the area and Jet2's return after several years. • Why it matters: This expansion is expected to strengthen Larnaca's position in the British tourism market, attract more visitors, and support the local economy, particularly in the hospitality sector. • What to watch next: Stakeholders in Larnaca are preparing for the 2027 season, aiming to establish the district as a year-round destination and enhance the overall travel experience for tourists.

**TUI and Jet2 to Expand Larnaca Programmes for 2027 Season**

Larnaca, Cyprus – In a significant boost for the local tourism sector, British tour operators TUI and Jet2 have announced plans to expand their offerings in Larnaca for the upcoming 2027 tourist season. This development marks a pivotal moment for the district, which is poised to enhance its appeal to British travelers.

On Friday, the Larnaca tourism board expressed optimism regarding the inclusion of the district in the programmes of these two major operators. TUI’s decision to feature several major hotels in Larnaca for the first time is seen as a landmark achievement for the destination. Meanwhile, Jet2’s return to Larnaca after a multi-year absence is expected to bring a robust programme that will benefit local hospitality partners.

The tourism board emphasized that these expansions are not merely seasonal; they represent a strategic effort to bolster Larnaca's visibility in the British market and extend tourism activities beyond the traditional peak summer months. “A particularly important element is the fact that this programme, beyond the summer period, creates favourable prospects for further expansion during the winter period,” the statement noted.

The inclusion of Larnaca in the offerings of TUI and Jet2 is the culmination of coordinated efforts by various stakeholders aimed at enhancing the competitiveness of the destination. The tourism board highlighted that this achievement is the result of long-term planning and collaboration among local businesses, government entities, and tourism organizations.

As the 2027 season approaches, the expanded programmes are expected to attract a larger number of British tourists, thereby contributing to the local economy and supporting various sectors reliant on tourism. The anticipated influx of visitors could provide a much-needed boost to businesses in the area, particularly in hospitality and related services.

With TUI and Jet2 being two of the largest tour operators in the UK, their commitment to Larnaca underscores the district's potential as a desirable holiday destination. The tourism board remains hopeful that these developments will not only increase visitor numbers but also enhance the overall travel experience in Larnaca.

As preparations for the 2027 season continue, stakeholders in Larnaca are gearing up to welcome a new wave of tourists, with the aim of establishing the district as a year-round destination. The collaboration between local entities and major tour operators like TUI and Jet2 is seen as a promising step towards achieving sustainable tourism growth in the region.

Source: Cyprus Mail
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