UK: Frieze London blurs the lines between art, gaming and reality

Loading the video No Comment Video. UK: Frieze London blurs the lines between art, gaming and reality Copy/paste the link below: Copy/paste the article video embed link below: Updated: 15/10/2026 - 16:12 GMT+2 Visitors to Frieze London in the UK are becoming part of the artworks themselves, climbing a giant interactive spider, entering virtual worlds and taking part in installations that turn spectators into participants. At the fair, Benjamin Lallier's Mother Needham invites visitors to toss coins and make a wish, while Yuli Serfaty's Who's A Good Girl explores the relationship between gender and technology. Greek artist Theo Triantafyllidis presents Feral Metaverse (Spider), a giant climbable sculpture that doubles as a multiplayer game. Up to six visitors can enter a shared virtual world, where they must work together to create shapes such as human towers and wheels. ADVERTISEMENT ADVERTISEMENT But behind the playful installations, Frieze remains a major commercial event. Art critic Tabish Khan says a struggling market is prompting galleries to favour more conventional displays, with paintings taking priority over elaborate installations. Other highlights include Swiss artist Miriam Cahn's self-portraits exploring ageing, presented by Galerie Jocelyn Wolff, and a selection of contemporary Indian art from the Fitzwilliam Museum. Together, the works reflect a fair balancing artistic experimentation with the pressures of a challenging art market. London Contemporary art Immersive art Market Culture Top stories Now playing Next UK: Frieze London blurs the lines between art, gaming and reality Now playing Next Pakistan: Classrooms reduced to rubble in deadly school disaster, at leat 32 pupils killed Now playing Next China and North Korea open New Yalu River Bridge after 12-year delay Now playing Next Latest news bulletin | October 15th, 2026 – Midday Now playing Next School roof collapse kills teacher and 32 children in Pakistan Now playing Next Thailand: Bangkok protesters decry IMF and World Bank, warn of destructive capitalism Now playing Next New China-North Korea bridge opens after more than a decade of delay Now playing Next Mont Blanc rises by almost two metres, now standing at 4,807.47 metres Now playing Next Musk suggests US behind slowdown in Ukraine's Starshield system Now playing Next Zelenskyy adviser: Starlink operations restricted in Ukraine overnight Now playing Next Thousands of supermarket fridges still exposed after cyberattacks Now playing Next Russia miscalculated in sidelining Europe, Kallas tells Euronews Now playing Next 'It melts all sides': Slovenia takes drastic measures to stop its last glacier from vanishing Now playing Next Water scarcity and costly imports threaten food security in landlocked countries Now playing Next EU enlargement is the bloc’s “most powerful” geostrategic instrument, says Austrian Foreign Minister Now playing Next Jordan is “becoming a safe gateway” for neighbouring countries, says investment minister. ADVERTISEMENT ADVERTISEMENT No Comment Indonesia: Bali fuel supply delays spark panic buying and hours-long queues No Comment Turkish police raid Halk TV in Istanbul, sparking outrage over media freedom No Comment Germany: Supporters rally in Hamburg as trial opens over Nord Stream pipeline blasts No Comment Albania: Student protests in Tirana turn violent as Flamingo Revolution escalates Business EIB seeks cross-border projects to boost Central Asia’s economic development Europe News At least two killed after heavy rain and widespread flooding causes Istanbul shutdown Europe News Kallas: Ukraine’s attacks on Russian refineries constitute self-defence Europe Today EU's top diplomat says Trump's Russian diesel deal was a gift to Putin Europe Today Russia miscalculated by sidelining Europe in US talks, Kallas tells Euronews Europe Today Europe Today: Kallas speaks exclusively to Euronews as crucial EU summit kicks off Europe News EU summit: Leaders address China as trade deficit widens and job losses rise Nature ‘They’re not dead yet’: Bleached corals recover in record time after touching healthy clones ADVERTISEMENT Euronews Tech Talks Embryo gene editing is getting more precise, but how safe and ethical is the practice? | Euronews Tech Talks Europe News Musk suggests US government behind slowdown in Ukraine's Starshield system The Ring Are Hungary and the EU friends again? The Ring in Budapest Europe News Thousands of supermarket fridges still exposed after cyberattack Earth News Mont Blanc rises by almost two metres, now standing at 4,807.47 metres Cinema Todd Haynes at Lumière Festival: 'It is a time to remember how important it is to protect our freedoms' Europe Today Spanish Foreign Minister tells Euronews 'fundamental rights of people' at stake in snap election Europe News EU summit: Leaders tackle energy prices, spar over budget and unite on Ukraine ADVERTISEMENT ADVERTISEMENT