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Vaseline debuts new, innovative Gluta-Hya range, bringing serum power to body care

Cyprus Mail · 2026-08-05

AI SUMMARY

• What happened: Vaseline has launched its new Gluta-Hya Serum Burst Lotion range, which combines antioxidants and serum technology to address modern skincare concerns such as dullness, uneven skin tone, and dark spots. • Why it matters: This innovative product line represents a shift in body care, moving beyond traditional moisturizing to offer targeted solutions for enhanced skin radiance and health, appealing to the evolving needs of consumers. • What to watch next: Consumers can expect to see how the Gluta-Hya range performs in the market and whether it successfully meets the skincare demands of modern women, particularly regarding its effectiveness compared to traditional body lotions.

**Vaseline Launches Innovative Gluta-Hya Range to Revolutionize Body Care**

Vaseline has unveiled its latest product line, the Gluta-Hya Serum Burst Lotion range, designed to address the evolving skincare needs of modern women. Traditionally, body care products have primarily focused on moisturizing; however, contemporary concerns such as dull skin, uneven skin tone, dark spots, and loss of elasticity have prompted a shift towards more specialized solutions.

The Gluta-Hya range combines the benefits of powerful antioxidants with advanced serum technology, aiming to deliver visible results that enhance skin radiance and health. Unlike conventional lotions, these new formulations are serum-based, allowing for rapid absorption without leaving a greasy residue. This innovative approach is intended to provide targeted action for smoother, brighter, and more even-toned skin.

One of the key highlights of the Gluta-Hya range is its potent formula, which is reportedly ten times more effective than vitamin C. Additionally, it includes hyaluronic acid, known for its ability to retain moisture, thereby offering deep hydration that contributes to a plumper and smoother skin appearance.

The Gluta-Hya Serum Burst Lotion range consists of three distinct products, each tailored to meet specific skin needs:

1. **Vaseline Gluta-Hya Dewy Radiance**: This lotion is designed to provide an instant glow, effectively combating dullness and revealing a brighter, healthier complexion.

2. **Vaseline Gluta-Hya Flawless Tone**: Targeted at reducing the appearance of dark spots, this product aims to promote a more even skin tone and enhance overall radiance.

3. **Vaseline Gluta-Hya Overnight Radiance**: Ideal for nighttime use, this lotion focuses on intensive care, helping the skin to renew itself overnight for a rested and radiant look by morning.

With the introduction of the Gluta-Hya range, Vaseline is positioning itself at the forefront of body care innovation, acknowledging the diverse and sophisticated needs of today's consumers. The brand invites users to experience this new era in body care and discover the radiance their skin deserves.

Source: Cyprus Mail
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