Business

Virtual job interviews don't let people shine, says Burnham

BBC Business · 2026-07-30

AI SUMMARY

• What happened: Greater Manchester Mayor Andy Burnham criticized the reliance on virtual job interviews, stating they fail to capture candidates' personality and passion, especially for young job seekers. • Why it matters: Burnham's comments highlight concerns about the fairness of recruitment practices amid rising youth unemployment in the UK, as many young candidates struggle to showcase their unique qualities in virtual formats. • What to watch next: The ongoing discussion about the effectiveness of virtual interviews and AI in recruitment may lead to changes in hiring practices, with a potential focus on increasing practical experience opportunities for young people.

**Virtual Job Interviews Don't Let Candidates Shine, Says Burnham**

In a recent discussion on the podcast "Jimmy's Jobs of the Future," Greater Manchester Mayor Andy Burnham expressed his concerns regarding the increasing reliance on virtual job interviews, particularly in the context of youth employment. Burnham highlighted that platforms like Zoom and Microsoft Teams do not adequately capture the personality and passion of candidates, which are essential traits for potential employers to evaluate.

Burnham's comments come at a time when the UK is facing record levels of youth unemployment, with many young people struggling to find work. He questioned how candidates, especially younger individuals, can effectively showcase their unique qualities in a virtual setting. "One thing I really don't like is this culture now of interviewing via Zoom or Teams," he stated. "How does a young person shine in that situation?"

The shift towards virtual interviews and the use of artificial intelligence (AI) in recruitment processes has become more pronounced as employers deal with a significant volume of applications. According to recent data from LinkedIn, approximately 89% of UK recruiters plan to increase their use of AI this year. While AI can help streamline the hiring process, some young job seekers have described their experiences as "robotic and brutal," particularly when they apply for numerous jobs without receiving any feedback.

Burnham expressed concern that the current recruitment practices may inadvertently favor candidates who provide formulaic answers over those who demonstrate genuine enthusiasm and personality. He noted, "It seems to me to then work against people who have that side to their character and work for those who are just giving the more formulaic answer." This sentiment reflects a broader concern about the fairness of recruitment processes that increasingly rely on technology.

In addition to his critique of virtual interviews, Burnham announced that the government would focus more on "social value" when awarding contracts. This could include considerations such as whether firms provide work experience opportunities for young people. He emphasized the importance of practical experience for 16 to 18-year-olds and expressed a desire to increase the number of 45-day placements available to them.

Burnham's remarks resonate with many young individuals navigating the job market today, as they seek opportunities to demonstrate their skills and passion in a landscape that is rapidly evolving due to technological advancements. The conversation around the effectiveness of virtual interviews and AI in recruitment continues to gain traction, raising questions about the future of hiring practices and their impact on job seekers, particularly the youth.

Source: BBC Business
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