Business

Wayfair among firms fined millions for misleading sales tactics

BBC Business · 2026-10-14

AI SUMMARY

• What happened: Wayfair among firms fined millions for misleading sales tactics Wayfair is among three firms which have been fined £6m in total by the competition watchdog over misleading sales tactics – with some customers set to receive refunds. The Competition Markets Authority (CMA) has fined the online furniture retailer £4.8m an... • Why it matters: This update may be relevant for Cyprus residents, visitors, businesses or policymakers. • What to watch next: Follow CyprusDailyLife for updates.

Wayfair is among three firms which have been fined £6m in total by the competition watchdog over misleading sales tactics – with some customers set to receive refunds.

The Competition Markets Authority (CMA) has fined the online furniture retailer £4.8m and electronics retailer Appliances Direct £1.2m for misleading customers with time-limited offers.

Meanwhile, Gold's Gym has been fined £48,000 for not telling customers the total price of memberships.

Appliances Direct and Gold's Gym have been ordered to refund customers a total of £440,000. The BBC has contacted the three companies for comment.

Source: BBC Business

Wayfair among firms fined millions for misleading sales tactics

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