Business

World Cup boom falters as US hospitality jobs fall in June

BBC Business · 2026-07-02

AI SUMMARY

• What happened: The US hospitality sector experienced a decline of 61,000 jobs in June 2023, contrary to expectations of a job boom due to the FIFA World Cup. • Why it matters: This downturn raises concerns about the recovery trajectory of the hospitality industry, especially during a major event that was anticipated to boost employment in restaurants, bars, and hotels. • What to watch next: Stakeholders in the hospitality sector will be monitoring job growth trends closely as the World Cup continues, looking for signs of recovery or further decline in employment figures.

**World Cup Boom Falters as US Hospitality Jobs Decline in June**

In a surprising turn of events, the anticipated employment surge in the hospitality sector due to the ongoing FIFA World Cup has not materialized as expected. According to the latest data from the Bureau of Labor Statistics (BLS), the United States experienced a decline of 61,000 jobs in the leisure and hospitality industry during June 2023.

Analysts had projected that the World Cup, co-hosted by the US, Canada, and Mexico, would stimulate job growth in restaurants, bars, and hotels, particularly as fans traveled to enjoy the matches. A report from Goldman Sachs had forecasted an increase of approximately 40,000 jobs for the month, reflecting the expected boost from the influx of football enthusiasts. However, the actual figures revealed a stark contrast, as the sector saw a significant downturn.

Overall employment in the US rose by 57,000 in June, and the unemployment rate slightly dipped to 4.2%. While these numbers indicate a modest growth in the job market, the decline in hospitality jobs raises concerns about the sector's recovery trajectory, especially during a high-profile event like the World Cup.

James Knightley, chief US economist at ING, described the leisure and hospitality sector as a "real area of weakness" in the latest employment figures. He expressed surprise at the decline, noting that many bars and venues were bustling with activity as they catered to fans. "Admittedly, this sector had seen a 44,000 jump in May, but even so, that is a surprising outcome," Knightley stated.

Prior to June, there had been early signs of a jobs boom, with many establishments ramping up hiring in May to prepare for the anticipated influx of customers. However, the reversal in June indicates a more complex situation within the hospitality industry, suggesting that factors beyond the World Cup may be influencing employment trends.

As the tournament continues, stakeholders in the hospitality sector will be closely monitoring the situation, hoping for a rebound in job growth in the coming months. The unexpected decline in June serves as a reminder of the volatility in the job market, particularly in industries heavily reliant on seasonal events and consumer behavior.

Source: BBC Business
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