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Wrexham co-owners Reynolds, McElhenney spoof Southampton ‘Spygate’ ahead of Championship clash

Cyprus Mail · 2026-09-18

AI SUMMARY

• What happened: Wrexham co-owners Ryan Reynolds and Rob McElhenney released a humorous advertisement for Firefox, spoofing Southampton's "Spygate" scandal ahead of their Championship match. • Why it matters: The ad highlights ongoing discussions about privacy in football and the implications of the "Spygate" incident, which has affected Southampton's season and sparked broader ethical concerns in the sport. • What to watch next: As Wrexham prepares to face Southampton in the Championship, fans will be keen to see the match's outcome and how the playful narrative surrounding the "Spygate" scandal influences the game.

**Wrexham Co-Owners Reynolds and McElhenney Spoof Southampton's 'Spygate' Ahead of Championship Clash**

Ryan Reynolds and Rob McElhenney, the co-owners of Wrexham AFC, have once again blended the worlds of football and entertainment in a humorous advertisement for the internet browser Firefox. In a 59-second video released on Thursday, the duo playfully references Southampton's controversial "Spygate" scandal, which has been a topic of discussion in the football community.

The advertisement features Reynolds, known for his role as the wisecracking antihero in the "Deadpool" films, and McElhenney, recognized for his work in the television series "It’s Always Sunny in Philadelphia." The two emerge from behind a tree, setting the stage for their comedic take on privacy in the digital age. Reynolds opens the video by stating, “Today, for no particular reason, we want to talk about the importance of privacy.” McElhenney follows up with a remark about preventing spies from observing online activities, leading to a lighthearted discussion about the need for privacy, especially in the context of football.

The ad cleverly alludes to the "Spygate" incident that occurred last season when Middlesbrough accused Southampton of unauthorized filming at their training ground. This accusation led to significant repercussions for Southampton, as the English Football League charged the club for their actions. Following the incident, Southampton was expelled from the Championship playoffs after admitting to observing training sessions of opponents within 72 hours of matches. Middlesbrough, who lost to Southampton in the playoff semi-finals, were later reinstated for the final, which Hull City won, securing promotion to the Premier League.

In the advertisement, Reynolds and McElhenney also reference other clubs involved in the controversy, including Oxford United and Ipswich Town, further emphasizing the broader implications of the "Spygate" scandal. The duo highlights Firefox’s privacy features, with Reynolds quipping, “Refreshing, huh? An organization that actually respects your privacy.” This statement serves as a humorous nod to the ongoing discussions about privacy in both football and online spaces.

The "Spygate" scandal has drawn attention not only for its implications on Southampton's season but also for the broader conversation it sparked regarding ethics in football. The Football Association has since launched its own investigation into Southampton's practices, alleging that the club spied on opponents multiple times between December 2025 and May 2026.

As Wrexham prepares to face Southampton in the Championship, the playful advertisement by Reynolds and McElhenney adds an entertaining layer to the upcoming match. Wrexham currently sits in 19th place in the 24-team Championship, while Southampton is positioned ninth after seven matches. The clash promises to be an intriguing encounter, with both teams looking to secure crucial points in the league.

Reynolds and McElhenney have been vocal about their commitment to Wrexham since acquiring the club in 2021. Their involvement has not only brought significant attention to the team but has also fostered a unique blend of sport and entertainment, as evidenced by their latest advertisement. As the Championship clash approaches, fans will be eager to see how the match unfolds, both on and off the pitch.

Source: Cyprus Mail
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