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Cyprus shoppers ‘could save up to €67’ by shopping wisely

Cyprus Mail · 2026-07-20

AI SUMMARY

• What happened: A study by the Consumer Protection Service revealed that Cypriot shoppers can save up to €66.91 on their grocery bills by choosing lower-priced alternatives within the same supermarket. • Why it matters: The research highlights significant potential savings for consumers, with discounts ranging from 26.56% to 35.95%, emphasizing the importance of price comparison to manage household budgets amid rising living costs. • What to watch next: The Consumer Protection Service plans to continue monitoring prices and providing information to help consumers make informed purchasing decisions, which may influence shopping behaviors in the coming months.

**Title: Cyprus Shoppers Could Save Up to €67 by Shopping Wisely**

In a recent study conducted by the Consumer Protection Service, it has been revealed that consumers in Cyprus can save as much as €66.91 on their grocery bills by opting for lower-priced alternatives within the same supermarket. The findings, published on Monday, are based on a comprehensive price survey of 60 essential household products across four major supermarkets.

The research highlights significant potential savings for consumers, with discounts ranging from 26.56% to 35.95% depending on the choices made while shopping. This means that by selecting different products within the same category, shoppers can substantially reduce the overall cost of their typical shopping basket without compromising on the quantity or type of goods purchased.

For instance, one supermarket showed a stark contrast in pricing, where the least expensive basket totaled €171.05, while the most expensive basket reached €232.55, resulting in a difference of €61.50. In another store, the price gap was even more pronounced, with a difference of €65.60. The largest disparity recorded was €66.91, with baskets priced at €187.62 and €254.53, respectively. Conversely, the smallest difference observed was €43.49, where the cheapest basket cost €163.74 and the most expensive was €207.23.

According to the Consumer Protection Service, households that regularly purchase similar items could potentially save between €174 and €268 each month by consistently choosing more affordable products. The research underscores that reducing shopping expenses does not necessitate buying fewer items or eliminating essential goods from one’s basket.

The service emphasized that many times, private label products or other economical options within the same category can serve as reliable alternatives to more expensive brands. This approach not only helps in managing household budgets but also encourages consumers to be more mindful of their spending habits.

In light of the ongoing cost of living challenges, the Consumer Protection Service has urged shoppers to take the time to compare prices before making purchases. They described market research as an “essential savings tool” that can empower consumers to make informed decisions while shopping.

The Consumer Protection Service has committed to continuing its efforts in monitoring prices and providing valuable information to enhance market transparency. This initiative aims to assist consumers in making better purchasing decisions and ultimately improving their financial well-being.

As the cost of living continues to impact households across Cyprus, these findings serve as a timely reminder of the importance of shopping wisely. By being proactive and informed, consumers can navigate the market more effectively and enjoy significant savings on their everyday purchases.

Source: Cyprus Mail
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