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Infantino calls plan to sell World Cup stake a proposal, ‘not an obligation’

Cyprus Mail · 2026-07-30

AI SUMMARY

• What happened: FIFA President Gianni Infantino clarified that the proposal to sell up to 20% stakes in a new $20 billion subsidiary for the World Cup is merely a suggestion and not mandatory, following backlash from football authorities. • Why it matters: The proposal has sparked significant criticism from regional confederations, who fear that private investment could compromise the integrity of the sport and lead to conflicts of interest. • What to watch next: FIFA's ongoing consultation process with stakeholders will determine how the proposal evolves and whether adjustments will be made to address the concerns raised by the football community.

**Infantino Clarifies World Cup Stake Proposal Amidst Criticism**

FIFA President Gianni Infantino has addressed the recent proposal to sell stakes in the World Cup, emphasizing that it is merely a suggestion and not a requirement. This clarification comes in the wake of significant backlash from various football authorities regarding the plan, which aims to establish a $20 billion subsidiary to manage the World Cup and other FIFA events.

The proposal, unveiled earlier this week, includes the potential for external investors to acquire up to 20% stakes in the new subsidiary. This move has sparked outrage among regional confederations, who expressed concerns about being caught off guard by FIFA's intentions to involve private investors in the governance of football.

In a video statement released by FIFA, Infantino stated, “It’s part of a democratic process – a consultation process – and, above all, it is an opportunity but not an obligation.” He emphasized that the proposal is the beginning of a dialogue and that FIFA is open to feedback from stakeholders in the sport.

Infantino defended the initiative as a natural progression in the evolution of football, suggesting that enhancing the commercial aspect of the game is essential for its growth. He reassured fans and football authorities that the integrity of the game remains a priority, insisting that FIFA will continue to oversee football without external interference. “FIFA obviously continues to govern football without any external interference,” he affirmed. “And the flagship tournament it organises, like the FIFA World Cup or the FIFA Women’s World Cup, will always remain.”

FIFA, recognized as one of the wealthiest sporting organizations globally, generates substantial revenue through broadcasting rights, sponsorships, and various commercial agreements tied to the World Cup. The proposed subsidiary aims to capitalize on these financial opportunities while also addressing the evolving landscape of sports financing.

Despite the potential benefits outlined by Infantino, the reaction from football authorities has been predominantly negative. Critics argue that introducing private investment could undermine the sport's integrity and lead to conflicts of interest. The regional confederations have called for transparency and greater involvement in the decision-making process regarding such significant changes to the sport.

As FIFA embarks on this consultation process, it remains to be seen how stakeholders will respond to the proposal and what adjustments, if any, will be made to address the concerns raised by the football community. The ongoing dialogue will likely shape the future of how the World Cup and other FIFA events are managed and financed.

Source: Cyprus Mail
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