Business

I've spent 30 years in recruitment - this is how to get a job

BBC Business · 2026-06-24

AI SUMMARY

• What happened: James Reed, chair of the recruitment firm Reed, highlights the significant decline in entry-level job vacancies, dropping from 180,000 to 50,000, and offers advice for job seekers on navigating the challenging job market. • Why it matters: The shrinking number of graduate vacancies complicates the job search for new entrants to the workforce, making it crucial for applicants to adapt their strategies, including tailoring applications to pass AI screenings and gaining relevant experience. • What to watch next: Job seekers should focus on developing essential skills such as communication and resilience, and consider alternative pathways like apprenticeships or trades as viable options instead of traditional university routes.

Image source, Bloomberg via Getty ImagesImage caption, Reed founder and chair James Reed ByYasmin RufoBBC NewsPublished8 minutes agoIf you've sent off dozens of job applications and heard nothing back, the silence can be as infuriating as a rejection.Part of the problem is the shrinking number of entry-level jobs. Reed, the recruitment firm, says that graduate vacancies on its website have fallen from around 180,000 three or four years ago to 50,000.James Reed, chair and chief executive of Reed, has spent 30 years watching how employers make decisions and, like many, is frustrated at how difficult the process has become.Here, the recruitment veteran gives some pointers on how to get noticed in a tough jobs market.Getting past AI screeningMany employers use artificial intelligence (AI) systems to screen applications before a human lays eyes on them.Reed believes that "computers shouldn't reject people". But if AI is being used, Reed suggests it is probably comparing the job description with your CV or cover letter so you should "try and mirror the job description with your skills and experience".That doesn't mean pretending to have skills you do not have. "It's really important you don't lie," says Reed, but if the job asks for communication, organisation or customer service, make sure your application clearly shows where you have done those things.How do I get experience if no one gives me a chance?It is one of the most frustrating parts of job-hunting: being told you need experience for an entry-level role.Reed says the problem is worse at the moment because employers are hiring less, so often look for candidates who already have some know-how.He advises building experience wherever possible - "even if it's temporary, casual or part-time" - through work, volunteering, community projects or free online training, such as Anthropic's AI academy.If you get in front of an employer (and are feeling brave) it can be worth making the point directly: "Someone gave you your first opportunity, that's all I'm looking for."Using AI for your CVReed is not against using AI to help with applications as it's a "wonderful tool" that cam improve your application. But he warns against letting the technology do all the work because "if you leave it as AI-only then it'll be identical to lots of other people's and the point is to stand out".His main piece of advice is to "make sure your CV says who you are"."Make sure it is one page," he says. "Get that opening top statement right and get advice from people to make sure it really sounds like you and it's a document you feel proud of." Reed jokes that while he doesn't mind the odd spelling mistake "because it shows it was written by a human, not AI", attention to detail is really important so make sure it is grammatically correct.What skills should I focus on? Communication, collaboration and resilience are the skills Reed says some people are lacking but are vital to succeed in any career. "Good communicators have an advantage," he says. "So you should learn how to express yourself and build your confidence speaking in front of people." Collaboration matters too. "Nothing is achieved by one person as you're always part of a team," Reed says."If it's all about 'me, me, me' at a job interview you won't proceed." And resilience can make a real difference when job-hunting feels relentless. "If you can develop a super thick skin and be persistent and resilient, it will serve you well," he says."You'll have some knocks in life, but don't take it personally, it's normal."James Reed: Big Boss interviewReed talks about whether it's worth going to university and how more can be done to encourage employers to hire graduates.Listen on SoundsPreparing for interviewOne question that comes up more than any other at interview is "tell me about yourself".Reed says: "If you're prepared, it's the easiest question and you can knock it out of the park, but if you're not, then you go all over the place."Interviews are a life-changing conversation so it's important to really prepare." The big mistake you might be makingReed says the biggest mistake is thinking "the world owes you a living" or that someone should give you a job just because you are in the room.His advice is to flip the way you think about it."A job is a problem to be solved so you need to think how are you the solution to the employer or company?"Once you pitch yourself that way, he says, you stop focusing only on "what's in it for me" and start showing the employer why they should hire you.Is university still worth it?Reed is clear that university is not the right route for everyone and "doing a degree thinking it's the done thing and all my friends are doing it is not such a good idea".He believes too many young people currently go to university, and that more should consider apprenticeships, trades or going directly into work."We have been ridiculously snobby about trades and the idea that half of young people should go to university feels very outdated," he says.Related topicsEmploymentMore on this storyOpportunities shrinking for too many young people, says major report on 'lost generation'Published28 MayNumber of job vacancies hits five year-lowPublished6 days ago

Source: BBC Business
RELATED NEWS

More Stories

All News
Business

The legal fight to get equal pay for Germany's disabled workers

• What happened: A German court is hearing a case that could grant disabled workers in sheltered workshops the right to be paid at least the minimum wage, chall...

Business

VAT cut on theme parks and kids' meals comes into force

• What happened: A temporary VAT cut from 20% to 5% on theme parks, zoos, museums, and children's meals has come into effect to help families during the su...

Business

Texas family sues Tesla over fatal crash into home

• What happened: A Texas woman, Jennifer Barbour, has filed a lawsuit against Tesla and a driver for at least $1 million after a Tesla Model 3 crashed into her ...

Business

Elon Musk loses trillionaire status as global tech rout hits SpaceX

• What happened: Elon Musk lost his trillionaire status just two weeks after achieving it, with his net worth dropping to $957 billion due to a significant decl...

Business

Baroness Mone among individuals sued to recover PPE Medpro millions

• What happened: Baroness Michelle Mone and her husband Doug Barrowman are being sued as part of efforts to recover millions owed to the UK government by the co...

Business

Train passed red signal before fatal crash - report

• What happened: A train driver in Bedfordshire passed a red signal moments before a collision, resulting in his death and injuries to approximately 100 passeng...