Paralimni-Deryneia launches ‘Protaras Riviera’ tourism rebrand

Economy FamagustaprotarasTop NewsTourism Paralimni-Deryneia launches ‘Protaras Riviera’ tourism rebrand Paralimni Deryneia Launches 'protaras Riviera' Tourism Rebrand Relevant News Cyprus banks shut 370 branches and cut 4,634 jobs in a decade, ECB data shows 15 June 2026 Paphos-Limassol motorway tunnel closed for works daily until June 19 15 June 2026 Nine killed, historic monastery on fire as Ukraine faces major Russian attacks 15 June 2026 Natasa Christoforou 15 June 2026 FacebookXWhatsAppEmailPrintViber The Paralimni-Deryneia municipality has launched a tourism rebranding strategy under the name “Protaras Riviera,” with the tagline “There are reasons to be here every day,” aiming to establish the area as a recognised Mediterranean destination year-round. The strategy was developed by international brand strategist Peter Economides, whose past clients include Apple and Pepsi. It is built around a multi-year plan to be rolled out gradually across all levels of the tourism experience, the municipality told Phileleftheros. While anchored in Protaras’s international profile, the strategy also covers the wider municipal area, with Kapparis, Pernera, Paralimni, Deryneia, Frenaros and Acheritou all to be promoted under a single unified narrative linking the coastal zone with the inland area. “We are the first municipality island-wide to pursue such a strategic approach, with a long-term horizon and a participatory character,” Mayor Giorgos Nikolettos said. He added that the new strategy would enrich “the already strong identity with tradition, cultural monuments, gastronomy, history, agricultural production, experiential experiences, diving tourism, ecclesiastical monuments and archaeological sites that can be discovered in every municipal district.” The strategy extends beyond external promotion. Specialised workshops are planned for business owners and staff in tourism, hotels, restaurants, hospitality and related services, as well as for municipal employees, the municipality said. “Creating a common hospitality narrative is a basic prerequisite for the success of the strategy. The manner of reception, the quality of information, the appearance of public spaces, service, communication and the overall visitor experience are now linked to a unified perception of the destination,” the municipality said. The strategy also targets residents, with the aim of deepening their knowledge of the area and strengthening their connection to it, according to the municipality. The first physical installations have already been put in place. On the Xistarka peninsula near the award-winning Fig Tree Bay beach — which the municipality describes as the southeasternmost point of Europe — a new landmark has been created, with a sign and modern benches installed so visitors can experience what it describes as the first sunrise in Europe. The spot had already begun attracting visitors and generating social media posts before it was officially advertised, according to the municipality. Boat-shaped open lending libraries bearing the Protaras Riviera logo have also been placed at Vrysi and Fig Tree Bay beaches, allowing residents and visitors to borrow or leave books. The municipality has begun placing the new logo at other landmarks and plans to create what it calls “Instagrammable spots.” “The image of a place on social media is now an important promotional tool, as visitors themselves become carriers of the destination’s identity and experience,” the municipality said. Targeted promotional activity is already under way in Cyprus and abroad. “Promotion does not focus exclusively on the established sun-and-sea model, although this remains one of the area’s strongest advantages. Instead, it highlights a broader range of experiences that make the Paralimni-Deryneia municipality attractive throughout the year,” the municipality said. Establishing the municipality as a year-round destination is the central goal of the strategy, the municipality said, with promotion aimed at different categories of visitors to increase visitor numbers beyond the summer months. Read more: Paralimni set for €55m transformation, including ‘Europe’s longest coastal promenade’ Subscribe to our Newsletter Latest News Cyprus banks shut 370 branches and cut 4,634 jobs in a decade, ECB data shows Paphos-Limassol motorway tunnel closed for works daily until June 19 Nine killed, historic monastery on fire as Ukraine faces major Russian attacks TEPAK plans €104m second campus on old Limassol Hospital site On this day: Ella Fitzgerald, “First Lady of Jazz”, dies aged 79 in 1996 Road collision causes heavy traffic on Nicosia-Limassol exit Iran and US seal deal to halt fighting and reopen Hormuz as oil prices plunge Follow en.philenews on Google News and be the first to know all the news about Cyprus and the world.