**Public Group Sales Surpass €500 Million as Profitability Improves in 2025**
Public Group has reported a significant operational performance in 2025, achieving sales exceeding €500 million for the first time. The retailer's consolidated turnover reached €504.2 million, marking a 4.1% increase from the previous year. This growth reflects the company's ongoing expansion efforts in both Cyprus and Greece, as well as improvements in profitability.
The financial results, released on Thursday, indicate that Public Group's gross profit rose by 5.8% to €121 million. The company's Greek operations, known as Public Greece, contributed significantly to this success, recording a turnover of €466.9 million, which represents a 7% increase compared to 2024.
In addition to increased sales, Public Group's profitability metrics showed marked improvement. The consolidated EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) surged by 18.9% to €27.3 million, while recurring EBITDA rose by 12.2% to €29.4 million, up from €26.2 million in 2024. These figures highlight the effectiveness of the group’s ongoing transformation plan, which emphasizes operational efficiency and enhanced customer engagement.
The company also reported a reduction in pre-tax losses for the second consecutive year, narrowing to €16.9 million from €19.6 million in 2024. This reduction signifies a more than 40% decrease in losses compared to 2023, underscoring the progress made in implementing its strategic initiatives.
Public Group's customer engagement remained robust, with over 8.4 million transactions recorded across its physical and digital platforms during 2025. To further enhance its presence, the group invested €10 million in new stores and network upgrades, opening new locations such as Public Smart Park and Public + home in Patissia. The expansion is set to continue into 2026 with renovations and the launch of additional stores, including a new Public + home in Corfu.
The retailer's network now comprises 63 stores across Greece and Cyprus. In a bid to strengthen its connection with culture and technology, Public Group expanded its home appliance offerings and introduced dedicated reading and creative activity areas in its stores.
Digital infrastructure and customer service enhancements remained a priority throughout 2025. The company aims to provide a seamless shopping experience across all channels, which is reflected in its customer satisfaction index (NPS) holding steady at 73.6 across all touchpoints, one of the highest ratings in organized retail.
Public Group also expanded its customer service offerings, establishing iRepair points in 54 stores across both countries, providing specialized technical support. Additionally, telecommunications services were made available through shop-in-shop arrangements in 17 Public and Public + home stores, further enhancing the customer experience.
The group's loyalty program, Public+, saw significant growth, reaching 1.18 million members. Customers have redeemed over €3.28 million through Public Wallet for purchases made in-store and online at public.gr and public.cy.
To enhance consumer flexibility, Public Group continued to invest in initiatives like its “Lowest Price Guarantee” and the “Flex Pay” installment service, which allows customers to make purchases without needing a credit card.
Moreover, the company placed a strong emphasis on workforce development in 2025, providing over 46,000 hours of training and completing more than 130 internal promotions. These efforts are part of Public Group's commitment to creating long-term value for its customers, employees, and partners.
Overall, Public Group's 2025 performance reflects a successful year of growth, profitability enhancements, and strategic expansion, positioning the company well for future developments in the retail landscape of Cyprus and Greece.