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e-kalathi fails to grow or contain prices says consumers association

Cyprus Mail · 2026-07-28

AI SUMMARY

• What happened: The Consumers Association of Cyprus reported that the e-kalathi, a digital price comparison tool, has seen a decline in the number of products listed, dropping from 478 to 476, while prices for essential goods have increased significantly. • Why it matters: This situation raises concerns about consumer protection in Cyprus, as the e-kalathi has failed to meet its target of 1,000 products by mid-2026 and has not effectively controlled rising prices, unlike measures taken in neighboring Greece. • What to watch next: The Consumers Association is advocating for stronger consumer protection measures and effective implementation of existing laws, urging authorities to take action to improve the e-kalathi and address the rising costs faced by consumers.

**e-Kalathi Fails to Expand Product Range or Control Prices, Consumers Association Reports**

The Consumers Association of Cyprus has raised concerns regarding the e-kalathi, a digital price comparison tool aimed at helping consumers make informed purchasing decisions. In a statement released on Tuesday, the association highlighted that the number of products listed in the e-kalathi has not only failed to meet the anticipated target of 1,000 items by mid-2026, but has also seen a decline. The product count dropped from 478 to 476, contrary to expectations set by the head of the consumer protection department.

The association emphasized that no new products have been added to the e-kalathi, a situation they find troubling, especially in light of rising prices across various categories. They pointed out that while neighboring Greece has implemented measures that successfully reduced prices in several product categories by up to 6%, Cyprus has not seen similar initiatives. Instead, the Consumers Association reported that prices for essential goods have increased significantly.

From March to May 2026, the association noted alarming price hikes in staple items. Pasta prices surged by 13.8%, flour saw an increase of 5.71%, and pulses rose by 4.9%. These figures illustrate a troubling trend for consumers, who are already facing economic pressures.

The Consumers Association expressed deep concern over the current state of consumer protection policies in Cyprus. They argued that the issue is not rooted in a lack of legislative regulations but rather in the absence of decisive action to implement existing laws effectively. This lack of enforcement has left consumers vulnerable to rising prices without adequate support or resources to navigate the market.

As the situation unfolds, the Consumers Association continues to advocate for more robust measures to protect consumers and ensure that the e-kalathi fulfills its intended purpose of promoting fair pricing and transparency in the marketplace. The association's findings highlight the need for urgent action from authorities to address these pressing concerns and improve the overall consumer experience in Cyprus.

Source: Cyprus Mail
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