**This New Iced Tea is Making a Difference in Cyprus**
A new beverage has recently entered the Cypriot market with aspirations that extend beyond mere refreshment. Love & Peace Icetea, a premium, lightly sparkling iced tea, aims to blend lifestyle branding with a significant social mission. Available in 0.33l glass bottles, the drink currently comes in two flavors: Peach Sugar Free and Lemon. It is beginning to appear at select venues across Cyprus, including popular beach bars and restaurants such as Ammos Beach Bar and Amano Kitchen Bar.
The brainchild of entrepreneur David Blabolil, Love & Peace Icetea was conceived from a desire to merge refreshment with meaning. "At the times we are living in, a little love and peace is what we need," Blabolil stated. He acknowledges the challenges of entering a competitive beverage market dominated by global brands, emphasizing that while they may not have extensive marketing budgets, they possess a compelling story and a genuine product.
What sets Love & Peace Icetea apart from conventional iced teas is its unique soft sparkle, which gives it a lighter and more festive feel. The brand positions itself between soft drinks and lifestyle beverages, targeting a younger, experience-driven audience. Blabolil is optimistic about the brand's growth, stating, "We are just starting and still building partnerships. But we are present in Cyprus already and we are growing step by step." The brand has begun to leverage social media, with partners on Instagram helping to promote the product organically.
A central aspect of Love & Peace Icetea's mission is its commitment to charitable contributions. For every bottle sold, a portion of the proceeds supports a cause in Cyprus, specifically aimed at helping children facing serious illnesses. The brand is currently collaborating with the One Dream One Wish association, a foundation established in 1997 that provides support to children with cancer, leukemia, and related conditions. Blabolil emphasizes that the donation model is integral to the product, stating, "Every bottle we sell means the charity receives a donation. We wanted something simple and transparent where people know that their purchase has an impact."
Although Love & Peace Icetea is a German product, its creators are dedicated to making a difference in Cyprus. George Penintaex, president of One Dream One Wish, expressed enthusiasm for the partnership, describing it as a meaningful opportunity to engage with the public in a refreshing way. "We are very pleased to partner with Love & Peace Icetea to find a new and literally refreshing way to support the foundation and the families we care for," he said.
The beverage's launch coincides with the busy summer season in Cyprus, a time when the hospitality sector experiences heightened demand for cold beverages and outdoor experiences. Blabolil noted that the timing of the launch was intentional, stating, "We launched now because Cyprus in summer is about outdoor life, beaches, and social moments. It felt like the right environment for something refreshing and positive."
In addition to its commercial goals, Love & Peace Icetea is also exploring ways to engage with the local community. The brand has begun supporting youth initiatives, including dance and sports projects, as well as local creative groups in Nicosia. This approach reflects a desire to connect with younger audiences in a more direct and personal manner, moving beyond traditional advertising methods. Blabolil remarked, "We are not trying to be just another drink on the shelf. We want to be part of moments, events, and positive energy."
At its core, Love & Peace Icetea embodies a straightforward yet impactful idea: a drink that promotes optimism while simultaneously supporting families in need. Blabolil believes that this combination is what distinguishes the brand from others in the market. "If people can enjoy something nice and at the same time help someone else, then we have already achieved something meaningful," he concluded.
As Love & Peace Icetea continues to expand its presence in Cyprus, its success will hinge not only on the quality of its flavors and branding but also on its ability to resonate with consumers on a deeper level. For now, the brand invites the public to choose between its two flavors: team peach or team lemon.