**Alphamega Ice-Cream Charity Drive Raises Over €29K for Cyprus Red Cross Society**
In a remarkable display of community spirit, the charity campaign “One ice cream, many smiles!” has successfully raised €29,032.36 for the Cyprus Red Cross Society (CRCS). The initiative, which ran from May 21 to June 24, 2026, was a collaborative effort between ALPHAMEGA Hypermarkets, various popular ice-cream brands, and the generous public.
The campaign aimed to support the humanitarian efforts of the CRCS, particularly its Social Welfare programme and the Restoring Family Ties service. Throughout the duration of the campaign, ALPHAMEGA Hypermarkets pledged to donate 5 percent of the sales proceeds from selected ice-cream brands to the charity. This partnership not only highlights the importance of corporate social responsibility but also underscores the impact that consumer choices can have on local communities.
A wide array of ice-cream brands participated in the drive, including well-known names such as Ben & Jerry’s, Magnum, Häagen-Dazs, and Nestlé, among others. The involvement of these brands helped to attract a diverse group of consumers, who showed their support by purchasing ice cream and contributing to the cause. The campaign resonated with many shoppers, who embraced the opportunity to make a difference through a simple purchase.
At the conclusion of the campaign, Natasa Constantinidou, Chief Communications and Corporate Social Responsibility Officer at ALPHAMEGA Hypermarkets, presented the raised funds to CRCS representatives, including First Vice President Leda Koursoumba, Treasurer Georgios Foradaris, and Secretary General Marios Argyrou. This handover ceremony served as a moment of gratitude and recognition for the efforts of all those involved in the campaign.
The funds raised will play a vital role in supporting vulnerable groups and families in Cyprus. Specifically, they will aid the Red Cross Society in its mission to restore and maintain family ties, as well as reunite families separated by armed conflict or natural disasters. The contributions from the campaign will thus have a lasting impact on the lives of many individuals and families facing challenging circumstances.
ALPHAMEGA Hypermarkets expressed their heartfelt appreciation to the shoppers and ice-cream brands that participated in the campaign, emphasizing that even small gestures of kindness can lead to significant acts of giving. The success of “One ice cream, many smiles!” reflects a collective commitment to supporting those in need within the community.
This initiative is part of a broader strategy by ALPHAMEGA Hypermarkets to engage in meaningful corporate social responsibility activities that prioritize people, families, and societal welfare. The campaign not only highlights the importance of community support but also encourages individuals to consider how their everyday choices can contribute to positive change.
As the campaign concludes, it stands as a testament to the power of collaboration between businesses and the community in addressing social issues. The funds raised will undoubtedly aid the Cyprus Red Cross Society in its ongoing humanitarian efforts, reinforcing the idea that together, we can make a difference.
For those interested in supporting similar initiatives in the future, ALPHAMEGA Hypermarkets continues to prioritize community engagement and social responsibility, inviting the public to participate in upcoming campaigns that aim to create a meaningful impact on society.